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Stories, lessons and practical observations from more than four decades around small business, marketing, selling, risk and independent income.
Some of the best business lessons do not arrive as neat theories. They arrive as lost sales, bad signatures, slow follow-up, cash shortages and ideas that looked much better before reality got involved.
This article library will use those stories to answer a simple question: what can we learn from them now?
A story does not become useless because it happened 20 years ago. Human beings still delay, assume, panic, overbuild, ignore good leads and sign documents they have not properly read.
The technology changes. Much of the behaviour does not.
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