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What's your story?

Your experience, skills and mistakes may contain the beginnings of an income. Before we choose a business model or touch the technology, we start with you.

Start with what you've lived

Think about the work you've done, the problems you've solved and the things you've learned. Success is useful. Mistakes can be even more valuable because you remember them and understand what they cost.

  • Jobs and businesses you've worked in
  • Problems you've solved more than once
  • Mistakes you can now help someone avoid
  • Subjects people already ask your advice about
  • Skills that have become easy for you because you've practised them for years

Look beyond your own product

You may have something you can teach or sell. You may be better suited to consulting or freelancing. You may know a product or service you trust enough to recommend as an affiliate.

There is no prize for inventing everything yourself. The objective is to find a practical way for you to earn.

Don't try to make it perfect yet

One of the easiest traps is trying to make the idea perfect before you know what perfect means.

You don't need a perfect logo, perfect funnel or perfect course at this stage. First we need a useful idea, a real person who might value it and a simple way to test whether we're right. Polishing the lifebuoy won't save the Titanic.

Then we choose the income model

Your answers give us clues. From there we can explore the models that fit you: a one-person business, consulting, freelancing, teaching, affiliate marketing, employment mixed with outside income, or another route we uncover together.

The model follows the person. We don't force the person into a model.

After that, we build

Once we know what we're trying to create, the technology has a job.

We can build the website, funnels, email sequences, courses, offers and research tools around the plan. Much like an architect designs a bridge and contractors build it, you do not have to master every tool used in the construction.

Your job is to understand your customer and the income you want to build.

Your first questions

  • What have you done for long enough to know more than a beginner?
  • What mistakes have taught you lessons worth sharing?
  • What problems do people already ask you to solve?
  • What can you do that somebody else would rather pay to avoid learning?
  • What do you use, trust or recommend already?
  • What kind of income would fit the life you actually want?

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© Peter Carruthers